What's Your Edit?
On trend. On brand.
MARKETING STRATEGY TO LEVEL-UP YOUR AGENCY
Add a Layer
of Expertise
Agencies often specialize but clients need a complete strategy. This gap can lead to fragmented marketing and limited impact.I provide agencies with strategic expertise without the overhead of a full-time hire.Expand your agency's services to deliver a holistic strategy while staying focused on your strengths.
The EVENT Edit
From exclusive brand dinners to large-scale activations, I craft the strategy and concepts that make events stand out. My work includes shaping themes, guest experiences, and the flow of each moment. Every plan is designed to ensure your event concept is memorable, engaging, and aligned with your brand objectives.
The DESIGN Edit
Good design is strategy made visual. Whether it’s web design, PowerPoint decks, or brand assets, this Edit pairs your needs with the right design talent. From creative direction to quality assurance, I work with industry‑leading designers to ensure every visual looks sharp, on-brand, and purpose‑built.
The EXPERIENCE Edit
This Edit is about crafting branded moments that stick. Immersive, intentional, and built to connect. I design the experience from the inside out: guest flow, sensory touchpoints, and storytelling. It’s strategy-meets-creative, built to turn passive audiences into active brand believers.
The SOCIAL Edit
Social should spark conversation, not just fill feeds. I plan campaigns, content calendars, and creator collaborations that feel natural, shareable, and on-brand. Each idea is designed to engage audiences and build lasting connections.
The LAUNCH Edit
Product launches deserve a moment to shine. I develop strategies that build anticipation, map rollout concepts, and plan integrated communications for your new product. Every plan ensures your launch lands with clarity, energy, and impact, turning ideas into a strong, memorable debut.
The CONTENT Edit
I help brands bring stories to life through content creation. From storyboarding and concept development to capture for web, social, and beyond, this Edit maps out the full creative journey. Partnering with the industry’s best, I ensure every idea is realized with strategy, creativity, and professional polish.
The SPONSORSHIP Edit
Sponsorships work best when they feel purposeful and strategic. I recommend opportunities that align with your brand and guide your team through the planning process. From mapping potential partners to developing activation concepts on paper, each plan ensures your sponsorships are positioned for maximum impact.
The CUSTOM Edit
Not every challenge fits in a box, and that’s where the Custom Edit comes in. I work with you to develop a bespoke strategy or plan tailored to your brief. Each concept blends creative thinking and brand insight to hit your specific objectives.
Managing Directors Conference
Over 500 BMO Capital Markets leaders partnered with the Ontario Para Network (ONPARA) to explore wheelchair sports and support athletes. Activities at 10XTO included building sport wheelchairs, playing wheelchair basketball, and helping finish the new ONPARA gym at their head office. Hosted by Evanka and Ken from Sportsnet, the program blended learning, teamwork, and impact, creating a memorable connection with the brand.
HKRSfishing.com
The website HKRSfishing.com was designed and developed with a focus on vision, wireframes, and site structure, in collaboration with the brand’s Creative Director. The project ensured tone, visuals, and UX aligned with the brand identity and evolved with its growth. The site is maintained with ongoing updates to products, pricing, and details, alongside customer communications and social.
Driving Experience
Golf GTI and R owners tested the 2025 models on professional race tracks across Ontario, Alberta, and Quebec. The program blended adrenaline with education, designing a journey that was as exciting as it was informative. Drivers left with a memorable, authentic connection to the brand.
Skillet Gnocchi Go-Thru
The Gnocchi GO-thru was developed to extend the brand’s TV spot into social, creating playful, shareable content. Social strategy supported an XM activation through contests and influencer kits and paid media, driving engagement and amplifying the campaign experience.
Perfectly Uncomplicated Lattes Pop-Up Shop
For two weeks, a minimalist pop-up on Queen West posed as a new local café, serving the “perfectly uncomplicated” latte with no recognizable branding. On the third week, as if by magic, the space transformed overnight into a Tim Hortons location, revealing the brand behind the experience. The activation highlighted the latte’s simplicity and quality, while social amplification and on-site engagement built buzz ahead of the national rollout.
Scotts Miracle-Gro
A full content creation program brought Scotts Turf Builder to life for online retail. From storyboarding and concept development to photo and video capture, the project mapped the entire creative journey. Shoot logistics including locations, props, actors, and catering were carefully coordinated alongside Tom Ryaboi and a skilled production team. The resulting assets now live on @scottslawnca on social and Canadian retailer sites like The Home Depot and Canadian Tire.
Capital One House x Elevate
As part of Capital One's sponsorship of Elevate Tech Fest in Toronto, the brand needed to connect with attendees in meaningful ways. From a truck providing morning pick-me-ups around the city to an Open House event on King West with a line up down the street, Capital One showed up and solidified their place within the Toronto tech community.
Say 'Goodbye' to Corded Vacuums
When Dyson wanted to cut the cord with their corded vacuums and focus solely on their handheld lineup, it became clear that they needed a custom solution. We focused on technology and created an experience in Toronto like no other. Check out the video to learn more.
The portfolio pieces and illustrative examples on this website reflect Alex Ohayon’s experience and expertise gained through prior professional engagements. The AO Edit includes them exclusively to demonstrate capability. Please note that The AO Edit holds no claim to this past work; all associated trademarks, logos, and creative assets remain the property of their original owners.
What is an 'Edit'?
September 26, 2025
If you’ve come across The AO Edit, you might notice that I don't refer to my consulting services as "projects," "packages," or "offerings." I call them Edits. Why the unique terminology? Because an "Edit" perfectly captures the focused, strategic work I do to help brands and agencies succeed in this wild world we call marketing.It’s About Refinement.
Think about the process of making a great film or writing a great book. The Edit is where the real magic happens. It’s the stage where raw material gets refined, polished, and tightened to deliver maximum impact. In marketing, an Edit is a focused, strategic application of my experience to a specific part of your business. I don't come in to toss out everything you've done; I come in to:Clarify: Cut through the complexity and jargon to pinpoint the most effective strategy.Refine: Take a good idea, process, or document and turn it into a clear, compelling, and actionable plan.Target: Ensure every step you take, from a new pitch deck to a full campaign strategy, is insightful and aimed directly at your client's goals.Why 'Edit' vs. 'Service'?
My background is in strategy for integrated marketing agencies. That kind of work isn't about generic, off-the-shelf packages; it’s about sophisticated problem-solving. The term Edit is dynamic and powerful because it implies:A Starting Point: You already have the foundation; a team, a pitch deck, a campaign idea, or a strategic challenge. I’m an outside perspective focused on making that existing material stronger.Curated Experience: Just like a film editor selects the perfect shot, I apply the most relevant parts of my extensive experience to match your specific, unique need.Real-World Proof: Every Edit I offer is tied to a real-world example of how my skills, be it strategy, insight, or development, have successfully delivered results for another brand or agency. You get proof, not just promises.I started The AO Edit as a way to match your need to my experience precisely. If you have a specific document that needs polish or a strategy that needs to be developed, an Edit is what you’re looking for. And if you look at my offerings and don't see a perfect fit? That's what the Custom Edit is for. Given my background in integrated strategy, I will partner with you to develop a bespoke and insightful plan tailored exactly to your challenge.Ready to see how a strategic Edit can give your marketing the focused polish it needs to succeed?
Don't Chase Impressions, Create Impact.
September 26, 2025
The marketing playbook is being rewritten.AI now helps shape most campaigns, but automation alone does not create loyalty. Technology can drive discovery, yet what people remember and return for are experiences. That is why experiential marketing is seeing record global investment in 2025: it fills the gap that technology cannot.The opportunity for brands and agencies is clear. Use AI to personalize and predict, but let human creativity and live experiences build meaning. Pair data with emotion. Blend digital with physical. And design with sustainability at the core, because consumers already expect it.
Add a Layer of Expertise to your Team
September 26, 2025
Agencies are specializing, and that creates a huge opportunity for growth in those specializations. But it also creates a major challenge for clients.Here's the problem: a client's needs don't fit into a single box. While your agency might excel in one or two fields like social media or PR, their business requires a comprehensive strategy that ties everything together. The specialized agency model often leaves clients with a fragmented, piecemeal marketing approach, serviced by multiple agencies. This not only frustrates the client but can also limit the overall impact of the work.My solution is simple: I partner with agencies to provide the strategic expertise they need, without the overhead of a full-time hire.This collaboration allows your agency to:Expand your service offerings to take on more complex, multi-channel projects.
Deliver a truly holistic strategy that drives better results and client retention.
Keep your team focused on their core strengths while I help fill in the gaps.By adding a powerful layer of expertise to your team, you can ensure your clients get the full-spectrum marketing services they deserve.
The Ralph Lauren Christmas Aesthetic: A Strategic Trend Forecast for Holiday Decor 2025
October 22, 2025
2025 has been a year of nostalgia; Y2k style, The Backstreet Boys with a Vegas residency and even Hollister bringing back the Peplum top. This 'throwback' trend isn't stopping at Christmas. We're seeing 'Ralph Lauren Christmas (RLC) coming in HOT. Think 90's elevated, cozy, snowy Christmas, right out of a store window.The modern consumer is filtering out fleeting seasonal fluff, prioritizing purchases rooted in emotional connection and lasting quality. This fundamental psychological shift is why RLC aesthetic isn't just a trend for 2025; it’s a strategic retail certainty. It directly answers the massive consumer demand for nostalgia and verifiable heirloom elegance, positioning it as a foundational anchor in the luxury market.You don't need a manor house to capture this mood. Translating this sophisticated, strategic elegance into your own home relies entirely on disciplined material choices. Avoid the flimsy, and invest in the tactile.Ready to establish your space as the 2025 benchmark for classic luxury? Start with these three strategic investments, sourced for superior material quality, to ensure your décor tells a cohesive, enduring story:Deep-Pile Red Velvet Ribbon (The tactile core of the look; essential for rich texture and luxurious drape)Cashmere Plaid Throw (A nod to the specific, tailored elegance palette and superior fabric quality)Polished Brass Taper Candlesticks (The crucial, refined metallic accent for your elevated tablescape)Don’t chase fads. Own the classic that never fades. Position your home as the expert-approved pinnacle of timeless holiday luxury.